Visual Wifi
CHALLENGE
- Create an appealing landing page
- Increase customer conversion
- Clarify differences from competitors
DESIGN PROCESS
- Research: User interviews, Competitor Analysis, Stakeholder Interviews
- Prototyping: Sketch Wireframes, Sketch mockups + Invision prototype
- Testing: Iteration with stakeholders, Usability testing
- Visuals: Used direct and indirect competitors for inspiration. Created branding around color palette from old site.
RESULTS
- Successful user testing with 94% of users understanding the core concept of the product. 96% of users enjoyed the new look and feel of the new site. 10% of users experience some difficulty or confusion upon using the new site.
- This was a fun project to work on and I was overall, satisfied with the results. For next steps, we need to continue monitoring the users and most importantly, customer retention rate. This should be the focus after launch of the newly revamped site.
Sketches
Wireframes
LANDING PAGE
PRODUCT PAGE
Before & After
BEFORE
AFTER
UI Design
PRODUCT PAGE
Sign UP
PRICING PAGE
FAQ PAGE