Trail Track

CHALLENGE

  • Create an app that targeted to trail/mountain runners and bikers
  • Differentiate the app from "fitness apps" with "rescue" feature in case of emergency
  • Make this app the go-to app for trail running and biking

DESIGN PROCESS

  • Research: User interviews, Competitor Analysis, Stakeholder Interviews
  • Strategy: Storyboards, Moodboard, Flow cahrt
  • Prototyping: Sketch Wireframes, Sketch mockups + Invision prototype
  • Testing: Guerrilla user testing
  • Visuals: Used direct and indirect competitors for inspiration. Decided to go with a branding and color palette close to nature and sport.

RESULTS

  • 80% of users understood the core concept of the product. 96% of users enjoyed the new look and feel of the app. 20% of users experienced some difficulty or confusion on what the app specializes in.
  • This project was created in huge part because I love trail running and mountain biking. I've always thought "What if I get seriously injured in the middle of nowhere, will help get here on time?" Overall, I was extremely satisfied with the work I accomplished a UX team of one! For next steps, we need to get more user testing done and improve visuals to look more professional.

Research

INTERVIEW QUESTIONS

COMPETITOR ANALYSIS

Storyboard

Moodboard & User Persona

Flow chart & Sketches

UI Design

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